London Sales Bonanza

The prospect of irresistible bargains at the January sales draws people into London every year.  These are some of the most prestigious and highly discounted sales in the world.  If you want discounts of up 50 or 60% on brand name items – London is definitely the place to be at the start of every year.

Opening dates do vary so it is worth checking on retail websites for the most up to date information.  In general, you can expect that most sales will start either on Boxing Day (December 26) or the day afterwards.  Transport around the city may also be affected on Boxing Day as this is when London Transport is still running limited timetables after the Christmas festivities. So, try book a stay at Aparthotels London near to your preferred shopping destination to avoid travel heck.

Oxford Street is one of the biggest and busiest shopping areas at any time of the year – but during the January Sales, it is even more so.  The easiest way to benefit from the bargains on offer, and to make sure you do not miss anything is start at one end of Oxford Street and work your way along.  Marks & Spencer, Selfridges, House of Fraser, John Lewis will be offering massive discounts on every product area.  You can even stop off for a drink and a snack one of their many cafes before returning to the fray. 

Within easy distance to the beautiful Presidential Marylebone Mayfair is Bond Street. Look for exclusive brands on Bond Street, where all the chic boutiques will have special deals on offer. Another area that is not to be missed is the Regent Street/Piccadilly area where favourite outlets for bargain hunting shoppers are Liberties, Fortnum and Mason and Fenwicks. 

If bargains in technology are your aim, then search out the eastern end of Oxford Street at Tottenham Court Road. This area has long been a popular location for retail stores selling every possible type of gadgetry so you can be sure to find some really good purchases here.

But if you want the sale of all sales – then you have to head for Kensington.  The Harrods January Sale is iconic.  Queues can stretch for long distances on the opening day. It has even been known for people to sleep on the pavement outside the store in order to get the best bargains as soon as the doors open.  Many people start queuing as early as 4 am. 

Once inside the store, you can usually expect discounts of 50% or more on many products. Buying a pair of Jimmy Choos suddenly becomes very affordable!

When you’re all shopped out, you can simply relax in your Holiday Apartments London and your day will be complete.


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